The SEVENFRIDAY and PAPA DON’T PREACH collaboration is a unique fusion of Swiss precision and Indian flair, creating a new line of watches that blend couture and horology. This partnership celebrates the contrasts and commonalities between the two brands, combining Swiss architectural watch design with vibrant Indian-inspired patterns and designs from PAPA DON’T PREACH. The collection showcases watches that are artistic expressions in themselves, featuring SEVENFRIDAY’s distinctive ‘squircle’ case and NFC chip technology, alongside PAPA DON’T PREACH’s imaginative dial designs, including a maximalist panther and mythical flowers. The collaboration also extends to packaging, with a pink-themed SEVENFRIDAY wooden crate and unique display materials, reflecting a blend of elegance and unpredictability.
The partnership is marked by firsts for both brands: PAPA DON’T PREACH’s first watch collection and SEVENFRIDAY’s smallest and thinnest watches to date, the C1/01 and C2/01 from the C-series. These watches feature a quartz movement, a heart-shaped lacquered crown, and collaborative branding. Available in golden and silver models with metal bracelets, they embody a harmonious blend of fashion and horology.
SEVENFRIDAY, established in 2012, is known for its unconventional and experimental watch designs, inspired by industrial elements and vibrant color palettes. PAPA DON’T PREACH by Shubhika, founded in 2010 in Mumbai, embodies unapologetic self-expression and creative freedom, reimagining traditional Indian fashion with a playful and rebellious twist. Their products, from luxury couture to accessories, are recognized globally for their colorful and embellished designs.