SevenFriday M2/05 aka “Action Talks”

SEVENFRIDAY’s M2/05 M2/05 aka “Action Talks”, is a testament to their no-frills, bold philosophy. Known for its unconventional approach since 2012, SEVENFRIDAY has always lived by the mantra ‘show me, don’t tell me’. The M2/05 continues this tradition with a design that harks back to the brand’s basics, embodying the new, more direct slogan ‘ACTION TALKS BULLSHIT WALKS’. This model, part of the M-series inspired by architecture and industrial machinery, encourages authenticity and a no-nonsense attitude in every aspect of life, resonating with individuals who dare to stand out in big cities worldwide.

The M2/05 draws inspiration from SEVENFRIDAY’s earliest pieces, featuring a color palette reminiscent of classic cars, British interiors, and tweed. It includes design elements from the 2022 M2/04 “Whisky” model, such as the bouchonné brass PVD animation ring. The watch boasts a polished stainless steel bezel with black Berlac painting, a 7-layered dial with a stone grey bouchonné hour plate, and a cheeky ‘ACTION TALKS BULLSHIT WALKS’ engraving. The classic British vibe is further accentuated by a dark green calfskin leather strap with tone-on-tone stitching. True to SEVENFRIDAY’s tradition, the watch includes a unique NFC chip for authentication, concealed within the case back cover artwork.