History of Alpina

The story of Alpina began in 1883 when Gottlieb Hauser founded the Alpina Swiss Watchmakers Corporation, uniting the leading Swiss independent watchmakers who became known as the “Alpinists.” The Union had its headquarters in Biel/Bienne, Switzerland, as one of its most prominent members had his movement factory there. By 1900 the Alpina Union Horlog√®re is participating in the Universal Exposition in Paris, and the name “Alpina” is registered for their calibers the following year. 1908 marks the 25th anniversary of Alpina, at which point Alpina registers as a brand name for wristwatches. By 1920 Alpina watches are sold by over 2000 dealers throughout Europe.

Alpina was the first watch brand to offer an international guarantee in 1926. Today most watches come with an international warranty, which we have come to expect.

Alpina 4 concept

Gottlieb Hauser had the vision to produce watches known worldwide for their quality, durability, precision, and design. He wanted to deliver the perfect watch to athletes, engineers, technicians, and adventurers. His dream became a reality in 1938 with the introduction of the “Alpina4” concept, which revolutionized the sports watch. He insisted that a sports watch must be antimagnetic, antishock, water-resistant, and in a stainless steel case. The “Alpina 4” quickly became the watch of choice for alpinists, pilots, divers, the navy, and the military.

Alpina Sport Watches

In 2003 Alpina presented its first sports collection under the new ownership. Since then, they have unveiled four entirely in-house complications and have successfully put Alpina back on the map when it comes to watches for extremely challenging sports environments. The Alpina Extreme Diver features a helium escape valve and a see-through case back with a water resistance of 1000 meters, the Extreme Tourbillon, the Extreme Sailing Yacht Timer countdown timer, the Startimer Pilot Worldtimer Manufacture, and many more. Alpina unveiled the first horological smartwatch, a Swiss-Made connected watch, in 2015.

Who owns Alpina?

When the Quartz Crisis struck in the 1970s, Alpina was heavily impacted but managed to survive as an independent manufacture. The company was sold in the 1980s but lacked a clear directive. Luckily, the Dutch entrepreneurs and founders of Frederique Constant, Peter Stas, and his wife Aletta purchased the brand in 2002. The brand was sold to the Citizen Group in 2016.

Fun Fact

In 1948, the watchmaking school at the cantonal polytechnic in Bienne chose the hand-wound Alpina’s caliber 592 for its students to work on. A recognition of the precision and reliability of the Alpina calibers.¬†

Alpina Collections


Based on the original Alpina 4 timepieces from 1933, these modern editions stay true to Alpina’s DNA. Extremely strong and resistant watches that can accompany you on any adventure. All the models are in stainless steel, antimagnetic, antishock, as well as water-resistant to 100 meters.


Alpina has been making pilots watches since the 1920s. With their easy to read dials and oversized crowns, the Startimer collection, is a true pilots watch. Available in two case sizes, 42 mm and 44 mm, with an automatic or quartz movement, 3-hands or chronograph, both with date function.


The Seastrong collection brings together the Alpina diving watches. A great fit for any water lover with a water-resistance of 300 meters. Presented in 44 mm or 42 mm for the Heritage version, with a choice of a blue, gray, or black dial, in a steel or black coated glass fiber case.


The Comtesse collection reunites Alpina’s ladies’ watches. Sporty, yet elegant, they are a great look whether you are hiking, diving or hanging at home. Powered by a quartz movement and ranging in case size from 34 mm to 36.5 mm, the watches are available with a blue, black, or white dial.


A smartwatch that gives traditional watch lovers the opportunity to express themselves whilst housing top-notch technology inside. Conceived for outdoor and urban sports lovers alike, during their fitness activities or in their everyday life.


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