SevenFriday is just a baby at six years old, but it has already made its mark on the watch industry. Founded by Swiss Daniel Niederer from Zurich, the brand was an instant success. The name is a modern interpretation of the Latin saying “Carpe Diem”, which is translated as “Seize the Day”. The watches are immediately recognizable thanks to their rounded/square shapes, a bit like televisions from the 1960s.
Five interesting facts about SevenFriday
1 – SevenFriday’s CEO
SevenFriday’s CEO was a lawyer before deciding to change career path and start his own watch brand.
2 – The brand’s first customer
The brand’s first customer was Niederer’s father, although apparently, he was pushed into buying a watch!
3 – 80,000 pieces
The brand sold 80,000 pieces in the first three years.
4 – Bracelets and sunglasses
The brand also makes a number of cool bracelets and sunglasses.
5 – Famous people who have been spotted wearing a SevenFriday
Famous people who have been spotted wearing a SevenFriday include DJ Steve Aoki and Jeron Tang.