
Founded in 1737, Favre Leuba is one of the oldest Swiss watch brands known for robust, functional timepieces like the Bathy, Deep Blue, and Bivouac. The brand made a bold return at Geneva Watch Days 2024, unveiling 22 new references across the Chief, Deep Blue, and Sea Sky Chronograph collections. This relaunch is neither a mere throwback nor a radical reinvention—it is an evolution that stays true to Favre Leuba’s heritage. With a renewed commitment to precision and durability, the brand confidently reclaims its place in horology, proving that true icons don’t just return—they endure.