It was in 1865 that 22-year-old Georges Favre-Jacot started Zenith SA in Neuchatel, Switzerland. The brand has an incredibly rich history, having invented the world’s fastest and most accurate mechanical chronograph movement, the El Primero, and accomplished many other firsts. In the 20th century, during the quartz crisis, Zenith’s watchmaker Charles Vermot hid all the plans and parts for the El Primero mechanical movement when the owners threatened to destroy them and move to quartz technology. He saved one of the most legendary movements of all time. Since 1999, Zenith is owned by the LVMH Group, and today it continues to create El Primero movements — always improving on the timing and accuracy.